SEO · Check title
<title> — page title tag
The <title> tag inside your page's <head>. Browsers display it on the tab; Google uses it as the headline in search results; AI assistants treat it as the canonical name of the page.
Why it matters
The case for page title
It's the single highest-leverage on-page SEO signal. A title like "Home" or "Untitled" or "My Wix Site" tells Google nothing about what you do and gets you no ranking weight for your trade or location. A title like "Five Star Auto Glass — Auburn, Kent, Bonney Lake" ranks for "auto glass Auburn" plus the cluster of cities you serve.
How this audit checks it
What we actually look at
We parse the homepage HTML and look for a non-empty <title> tag. PASS if present and non-empty.
Copy-pasteable fix
Snippet to drop in
<title>Your Business Name — Trade in City, State</title>Steps
How to apply it
- Edit your homepage HTML <head> section
- Keep the title 50-60 characters — longer titles get truncated in search results
- Format: Business Name — Service + Location (gives both brand and intent ranking)
- Every page should have a unique title (about, contact, services pages should NOT inherit the homepage title)
Common mistakes
What goes wrong
- Defaulting to platform names: 'My Wix Site', 'Squarespace Template'
- Stuffing keywords: 'Plumber Tacoma Best Cheap Emergency 24/7 Affordable' — Google penalizes this and customers don't trust it
- Same title across every page on the site (kills page-level ranking distinction)
Other checks in the baseline
Continue your audit walk-through.
Next step
See how your site scores.
Run the free 13-point audit on your URL — takes ~10 seconds, shows exactly which checks pass and fail with copy-pasteable fixes.